UNIVERSAL PICTURES and AWKWARD FAMILY PHOTOS partnered in the “Awkward SISTERS Photo Contest.” Contestants uploaded pictures of themselves and their sister(s) in hilariously awkward situations for a chance to win a $1,000 Amazon gift card. Runners up won signed copies of a “Born To Be Awkward” book and official SISTERS merchandise. Contestants who didn’t have a sister could enter by recreating one of three pictures from the film SISTERS. The contest was promoted on AWKWARD FAMILY PHOTOS’ Facebook, Twitter and Instagram pages along with the SISTERS’ website. The giveaway ran from November 30th to December 17th, 2015.