Partnership:

Six Flags and TBS's GO-BIG SHOW

Description:

With the second season of "Go-Big Show" on deck for a January 6, 2022 premiere, TBS and Six Flags Theme Parks announced a partnership that brings the all-in spirit of the GO-BIG SHOW to Six Flags theme parks nationwide.


To kick off their campaign, Six Flags x "GO-BIG Show" ran a social media campaign with the second announcement of the partnership, where they gave away holiday kits which included tickets to Six Flags. 


Before the partnership officially kicked off, Six Flags introduced a special concession item on December 10. It is the Go-Big Funnel cake, a ginormous spin on a theme-park staple treat, and will be available 


On December 18, Six Flags introduced a modification to their popular ride "The SkyScreamer", where a select few of the ride's traditional swings were replaced with harnesses. Fearless riders ready to "go-for-it" strap in and soar like Superman 200 feet in the air at full speed, marking the first-ever time that Six Flags has modified a ride for a limited time. The modified ride & the "GO-BIG Funnel Cakes", known as the Go-Big Experience, will end on January 9.

Partnership Opportunity:
Six Flags/Attractions
Company:
Six Flags
Partner/Category:
TBS's GO-BIG SHOW /Television
Timing:
December 4th Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Other
Media Elements:
Online
Signage
Social Media
TV Spot

Website and Social Media

Created On:
2022-01-11
Last Modified on:
2022-01-28
Companies Involved
Six Flags
Six Flags
Tuck

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