Partnership:

SIX FLAGS THEME PARKS and ACTIVISION

Description:

Six Flags and Activision partnered in support of the 2015 release of Call of Duty®: Black Ops III by re-naming the Apocalypse roller coaster at Six Flags Magic Mountain the “Shadows of Evil” The Ride for the entire run of Fright Fest®. For the first time in the park’s history, the wooden coaster Apocalypse was transformed for Fright Fest, transporting guests to the 1940s Film Noir-inspired Morg City, including zombie encounters and more. This marked the third year Six Flags and Activision’s Call of Duty joined forces to support the Call of Duty® series, building off the success of the national pre-order program that was supported inside parks and at GameStop stores.

Six Flags also hosted a national sweepstakes in 2015 during Fright Fest® in support of the game’s release. The grand prize winner received a 4 pack of 2016 Season Passes and Season Dining Passes to the park of their choice, along with Call of Duty: Black Ops III Hardened Edition and Season pass download for PlayStation® 4.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Attractions
Company:
Six Flags
Partner/Category:
ACTIVISION /Gaming & Esports
Timing:
2015
Target:
Male
Teens
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Other
Media Elements:
Online
Signage
Social Media
Vehicle Wrap
Other

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-02-06
Companies Involved
Six Flags
Tuck

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