Partnership:

SIX FLAGS THEME PARKS and PEEPS

Description:

Six Flags and PEEPS® Brand partnered to celebrate Easter Weekend with a special Easter Celebration giving guests the chance to search for eggs filled with PEEPS® in the PEEPS® Egg Hunt. The morning event also includes onsite entertainment, games and giveaways.

Six Flags also hosted an interactive voting component to the promotion where consumers could vote for their favorite Six Flags Theme Park with the winning park to receive a bonus delivery of PEEPS® for the Easter Weekend Egg Hunt. The event was promoted in-park via Six Flags Out-of-Home and Digital Networks and sixflags.com, and throughout multiple in-market touch points including social media and press. Just Born also promoteed the event via their online and social channels.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Attractions
Company:
Six Flags
Partner/Category:
PEEPS /CPG
Timing:
Ongoing
Target:
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-03-13
Companies Involved
Six Flags
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.