Six Flags and PEEPS® Brand partnered to celebrate Easter Weekend with a special Easter Celebration giving guests the chance to search for eggs filled with PEEPS® in the PEEPS® Egg Hunt. The morning event also includes onsite entertainment, games and giveaways.

Six Flags also hosted an interactive voting component to the promotion where consumers could vote for their favorite Six Flags Theme Park with the winning park to receive a bonus delivery of PEEPS® for the Easter Weekend Egg Hunt. The event was promoted in-park via Six Flags Out-of-Home and Digital Networks and sixflags.com, and throughout multiple in-market touch points including social media and press. Just Born also promoteed the event via their online and social channels.