Six Flags and popchips partnership included  numerous Six Flags promotional and digital elements throughout the season to increase brand awareness. To drive popchips sales, Six Flags hosted popchips Day, a national custom event, featuring exclusive ride time, sampling, and discounted admission with an empty popchips bag. popchips also hosted a national ticket giveaway, in which entrants could enter for a chance to with 2 Six Flags tickets.  To raise awareness for popchips day and the ticket giveaway, popchips utilized social media as a promotional vehicle to provided event information and a quick link to the ticket giveaway entry page hosted on their website.