Six Flags worked with P&G to develop a program that would drive engagement around Pepto Bismol and celebrate life’s indulgent moments. This included in-park activations, as well as social media and online integration. The Peptocopter made appearances at select parks during the program, and each park hosted an in-park activation where a participating guest could "Tweet for Relief" and have Pepto-Bismol delivered on demand via the Peptocopter street team. In partnership with Six Flags, Pepto-Bismol and hosts of Spike TV show Frankenfood, Chef Josh Capon and Tony Luke Jr., created a one-of-a kind food mash-up item called, The Frank'n Bacon Funnel Dog, available for purchase at Six Flags Fright Fest®.  Those who missed out on the fun in-park could participate in the program by entering the national sweepstakes online for a chance to with a 4-pack of Season Passes and 4 All-Season Dining Passes, and to vote for their favorite Six Flags food item.