Partnership:

SIX FLAGS THEME PARKS and The Coca-Cola Company

Description:

Coca-Cola® and Six Flags continue their long-standing partnership by refreshing Six Flags guests as the Official Soft Drink of Six Flags. The association includes fully integrated marketing, food service and sponsorship elements at every property and exclusive product distribution in restaurants, dining locations and mobile carts. Six Flags and Coca-Cola work collaboratively on launching unique beverage innovation concepts, including the expansion of the Coca-Cola Freestyle™ stations. Coca-Cola continues to market its products on Six Flags' in-park media networks, including TV commercials, custom-made vignettes on award-winning Six Flags TV, digital out-of-home networks, online at sixflags.com, and via experiential marketing. Coca-Cola also participates in Six Flags 4th of July celebration as the official national sponsor of The Coca-Cola July 4th Fest, which includes exclusive ride times, product sampling and extravagant firework shows.

Partnership Opportunity:
SIX FLAGS THEME PARKS/Tech
Company:
Six Flags
Partner/Category:
The Coca-Cola Company /Beverages
Timing:
Ongoing
Target:
Promotional Elements:
Product Demonstrations / Sampling
Contest / Sweepstakes
Other
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-03-14
Companies Involved
Six Flags
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.