Sony Pictures Entertainment teamed up with Visit Britain for the theatrical release of SKYFALL. To coincide with celebrations for the 50th anniversary of 007, VisitBritain launched an online SKYFALL experience called ?gent UK`, designed to engage with the large digital and social media following that the national tourism agency already enjoyed. Those taking part undertook five online missions across the UK, which led them to identify the hidden location of a rogue agent. One lucky global winner was flown to the UK courtesy of British Airways and treated to a luxury experience. Around the release of SKYFALL, a sweepstakes competition in each of the 21 markets in which VisitBritain operated also got underway. Winners visited the UK where they got the chance to ?ive Like Bond??including a private behind the scenes tour of the Aston Martin headquarters and a master class to learn how to make the perfect martini. Guests enjoyed a three night stay at the Radisson Blu Edwardian Hotel in London.SKYFALL released in theaters November 12, 2012.