Partnership:

SMALLFOOT and Cold Stone Creamery

Description:
Warner Bros. Pictures partnered with Cold Stone Creamery to celebrate the theatrical release of SMALLFOOT with two special movie-inspired treats available from August 29 through October 16. The partnership included an online sweepstakes that started August 31. Visitors could visit www.ColdStoneCreamery.com/sweepstakes and take a "Which SMALLFOOT Character Are You?" quiz through September 13 for a chance to win a private hometown screening of the animated film.

Additionally, Phoenix-based Cold Stone Creamery and SMALLFOOT characters, Migo and Meechee were present at an Arizona Diamondbacks Game, where they greeted families, posed for photos and cheered a representative from Cold Stone on when she threw out the first pitch. The characters also helped celebrate the team mascot's birthday and sang songs during the 7th inning stretch. Their visit to Phoenix concluded with a stop at Cold Stone University, the Cold Stone Headquarters, for a photo and video shoot.

Partnership Opportunity:
SMALLFOOT/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Cold Stone Creamery /Dining
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Tuck

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