Description:
Sony Pictures Entertainment and Color Me Mine partnered to celebrate the release of SMURFS: THE LOST VILLAGE with a series of kid-friendly events. Parents could drop off their kids (aged six and older) at participating locations for Smurfy Kids Night Out, an evening of pottery painting, pizza and games.
Additionally, in support of World Autism Awareness Day, select Color Me Mine studios hosted autism-friendly painting events Sunday, April 2, 2017.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Color Me Mine /Attractions
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Sony Pictures Entertainment
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