Description:
Sony Pictures Entertainment and Entenmann’s teamed up to support the release of SMURFS: THE LOST VILLAGE. Customers who purchased 2 specially designed boxes of Entenmann’s Little Bites Muffins in one transaction during April 7 – April 28, 2017 also received a $5 Fandango credit to go see the film.
The partnership also included a microsite that featured a SMURFStrivia quiz, a music playlist, and activity sheets.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Entenmann's /CPG
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Micro site
Mobile
Online
Social Media
TV Spot
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2017-04-25
Companies Involved
Sony Pictures Entertainment
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