Description:
In anticipation of the release of SMURFS: THE LOST VILLAGE, Sony Pictures Entertainment and Gourmet Trading Company partnered to bring the iconic characters from the film to their blueberry packages. The partnership included four different labels and encouraged fans to collect them all.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Gourmet Trading Company /CPG
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-19
Companies Involved
Sony Pictures Entertainment
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