Sony Pictures Entertainment and MovieTickets.com teamed up to promote four 2017 theatrical releases beginning with SMURFS: THE LOST VILLAGE. The promotion featured co-branded in-theater one-sheets in over 1,000 theaters, as well as an original co-branded commercial for each campaign – aired on over 6,000 screens – on MovieTickets.com, its social channels and other syndicated television shows.

The partnership kicked off with a sweepstakes with a grand prize of a trip for two adults to Yellowstone National Park, which included airfare and hotel accommodations, as well as zip line and rafting experiences. To participate, fans submitted an online entry form on the ticketing service’s website. The sweepstakes period ran from March 17 – April 10, 2017.