Snapchat partnered with Adidas, along with Dick's Sporting Goods, to create a unique promotion through the Snapchat video game "Baseball's Next Level."

Adidas and Snapchat created the game that could be played inside the image-messaging app through the end of October to coincide with the Major League Baseball playoffs. The partnership combined gaming with e-commerce by allowing players the ability to buy products featured in the game.

Adidas' MLB athletes such as Aaron Judge and Carlos Correa were featured in the game. These athletes all had their own Adidas Adizero or Icon V cleats in the Adidas 8-bit collection. Snapchat collaborated with Adidas to allow players to purchase these products directly from the game.