Snapchat and Bacardi partered in a deal that saw Bacardi take advantage of new AR technology to bring the activation to life using Snapchat lenses. 

The partnership was an extension of an earlier promotional push from Bacardi with the rap song Conga. This partnership sees users activate the snapchat Bacardi lense afte scanning a Bacardi Snapcode where the AR technology follows 18 of the users joints while they dance to the Conga song. The more closely you match the Conga dance on the lense, the more of a Conga remix is revealed. 

Bacardi used the partnership with Snapchat to further enagage their consumer base and to further activate previous promotional efforts.