Description:
Snapchat teamed up with Gucci in celebration of the release of the "Spectacles 3" AR glasses.
The partnerships included Snapchat creating a limited edition Spectacles x Gucci design by Harmony Korine. The Spectacles were hand-painted in highly saturated tones that are iconic to Korine's other paintings and photography.
Additionally, Harmony Korine shot his new film using the Spectacles 3 and enhanced with 3D effects explicitly made for the film.
Users were able to virtually try the Spectacles x Gucci lens using the Snapchat app.
Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
Gucci /Fashion
Timing:
December 4th Quarter 2019
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Other
Premiums / Giveaways
Other
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Product Placement
Social Media
TV Spot
Other
Mobile
Online
Product Placement
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2019-12-12
Companies Involved
Snap, Inc.
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