Description:
Snapchat partnered with Gucci to support Snapchat's holiday campaign.
The partnership included Gucci sponsoring the first luxury fashion Portal Lens on Snapchat. The AR Lens gave the illusion of stepping through a portal to visit a psychedelic tropical island. The AR island featured various Gucci handbags, accessories, and holiday decorations.
Additionally, fans could have used a filter that let them take selfies while immersed in the Portal Lens.
Fans were also able to access the AR experience in the Gucci app.
Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
Gucci /Fashion
Timing:
November 4th Quarter 2019
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Mobile
Product Placement
Social Media
Other
Product Placement
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Snap, Inc.
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