Snapchat partnered with Kohl's on a new way for customers to engage with the brand.

Kohl's hosted a holiday pop-up in New York City from November 7th through November 10th. Customers that couldn't make it to the pop-up event could experience it through a Snapchat portal lens. The lens recreated the pop-up in 3D and allowed users to shop featured products. Customers that were able to attend the pop were able to take a picture with a Vera Wang avatar through a marker lens in the Simply Vera Vera Wang shop.

Additionally, Kohl's launched a holiday brand spot through a Snapchat lens. The lens allowed users to engage in a football-themed game to fill their carts with gifts and Kohl's Cash as they make their way down to Kohl's football field.