Snapchat collaborated with Levi's on an exciting partnership that unveiled a line of virtual Levi's clothing on the Snapchat app.

Levi's debuted the collection of virtual items on Snapchat through the partnership. Snapchat users could dress their Bitmoji avatars up in the virtual clothes and then purchase those clothing items in real-life.

The Levi's x Bitmoji collection on Snapchat linked to the Levi's website where the items were available. Items included were jeans, jackets and shirts in multiple styles and washes that Snapchat users could mix and match in the app.