Description:
Snapchat partnered with Verizon for an augmented-realized promotion celebrating Verizon's 5G service.
The partnership consisted of an AR feature on Snapchat that was geotargeted for Verizon 5G users. Verizon 5G users were able to view a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.
5G Users could open Snapchat and use the Verizon lens to a virtual presentation of the performance.
Partnership Opportunity:
Snapchat/App
Company:
Snap, Inc.
Partner/Category:
Verizon /Communications
Timing:
November 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-12-14
Companies Involved
Snap, Inc.
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