20th Century Fox and Moovit partnered to celebrate the release of SNATCHED. To promote the film, the transit app added all the U.S. movie theaters showing SNATCHED as points of interest. Riders could simply search for the film and find easy-to-navigate directions via mass transit to the nearest big screen. The partnership also included a 30-second video spot for the campaign that aired three weeks on the NASDAQ video board in New York’s Times Square, also via paid spots on Facebook and in-app messaging. Social media influencers also helped promote the campaign on Twitter, Snapchat and Instagram.