Description:
20th Century Fox partnered with Rue La La to celebrate the release of SNATCHED. The partnership included the chance to win a movie-inspired Hawaiian getaway for two, as well as a curated collection of apparel and accessories inspired by the main characters of the film. Rue La La members could enter the sweepstakes by visiting the online retailer’s website beginning May 8, 2017. The prize included roundtrip airfare to Oahu for a three-night stay in a luxury hotel, a $100 credit for cocktails at a beach bar and the winner’s pick of an open-door helicopter ride, a zip-line adventure or a hot-stone massage. The sweepstakes entry period ended May 15, 2017.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Rue La La /Retail
Timing:
May 2nd Quarter 2017
Target:
Female
Adults
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-11
Companies Involved
20th Century Fox Filmed Entertainment
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