Description:
20th Century Fox and Schofferhofer Grapefruit teamed up to celebrate the theatrical release of SNATCHED. The partnership included the “Hollywood is Calling” sweepstakes, which was comprised of two promotions: “Win a trip to Los Angeles” and “Instant Win”. During the sweepstakes period, fans completed an online entry form to participate in both promotions. One grand prize winner received ground, air and hotel accommodations for a three-night stay in Hollywood, CA for themselves and a guest. The prize package also included a hot stone body massage, a custom facial for the winner and guest, a sightseeing tour and lunch or dinner at Paradise Cove in Malibu, CA. Schofferhofer Grapefruit also selected 1,000 other participants for the Instant Win prize. Each winner received a $15 Fandango promo code to use at participating theaters to go see the film. The “Hollywood is Calling” sweepstakes ran form April 1 – June 1, 2017.
Partnership Opportunity:
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Schofferhofer Grapefruit /Beverages
Timing:
April 2nd Quarter 2017
Target:
Female
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Discount / Special Offer / Promo Code
Contest / Sweepstakes
Media Elements:
Micro site
Created On:
2020-11-30
Last Modified on:
2017-05-24
Companies Involved
20th Century Fox Filmed Entertainment
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