Description:
Snyder's of Hanover teamed with Captain Lawrence Brewing Co. to launch SnyderBier, the first ever pretzel-infused beer to kick off Oktoberfest.
The beer combines Snyder's slow-baked traditional German style pretzels with Captain Lawrence's craft beers. The two flavors, Märzen and Frücht, will be available for purchase online in a 4-pack option.
The Pretzel Märzen style lager blends a classic malty taste with elevated notes of slow-baked Snyder's of Hanover Mini pretzels. Pretzel Frücht, a sweet and savory balance, is a gose style ale brewed with Snyder's of Hanover pretzels, passion fruit and guava.
Partnership Opportunity:
Snyder's of Hanover/CPG
Partner/Category:
Captain Lawrence Brewing Co. /Beverages
Timing:
September 3rd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Micro site
Online
Social Media
Online
Social Media
Created On:
2021-09-14
Last Modified on:
2021-09-15
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
