Description:
Wrigley and Fox Broadcasting teamed up for the television series SO YOU THINK YOU CAN DANCE. Wrigley launched four new flavors of gum, the confectionery company sponsored an in-show branded segment revealing the dancers' 'extra-long' efforts to stay in the competition.
Partnership Opportunity:
SO YOU THINK YOU CAN DANCE/Television
Partner/Category:
Wrigley's /CPG
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-22
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