Partnership:

Songs to Save Them All and Various Partners

Description:

Best Friends Animal Society partnered with various music artists to host "Songs to Save Them All: A Benefit for Homeless Pets." 

The virtual concert took place on July 22, 2020, featuring a lineup of artists including Gnash, Tyler Rich, Mondo Cozmo, Katie Toupin, Amythyst Kiah, and more. All proceeds from the concert went to Best Friends Animal Society's efforts to stop the killing of animals. The concert also featured celebrity appearances from Amanda Seyfried, Justin Theroux, Kat Dennings, Bob Odenkirk, and more.

Supporters were able to watch the virtual concerts on Tiltify, Twitch, Youtube, Facebook, or bestfriends.org/concert.

PARTNER YOUR BRAND OR PROPERTY WITH BEST FRIENDS ANIMAL SOCIETY

Connect with Nathan to explore ways to work together.

Livestream to Save Lives

You’re already online. So, why not get your followers to help save some homeless pets while you’re at it? When you raise funds through Best Friends Lifesaving Livestreaming, you’re helping to raise money that goes directly to supporting local animal shelters and rescue groups in your community. And we’ve got all the tips, templates and supporting resources you need to make your fundraising successful.

Tips for Lifesaving Livestreaming

Set a fundraising goal. Having a goal can help you plan ahead and motivate supporters to help you reach fundraising milestones.

Tell them where their money will go. Tell supporters that their gifts directly support lifesaving care for homeless pets, such as adoption, spay/neuter and newborn kitten care programs.

Invite your network. Having one-on-one conversations with friends and family and encouraging everyday acquaintances to check out your livestream is a great way to inspire support. You can even tell them it’s for kittens and puppies!

Make it personal. Got a cat who likes to hang out on your keyboard? Or a dog who loves a good cameo during your stream? Have an engaging personal story about why you’re raising money for homeless pets? Great! Personal stories matter to people.

Share on social media. Cross-post your livestreaming event on your social channels and let people know that you’re raising funds for homeless pets.

Acknowledge and thank supporters. Just as with all livestreaming, it’s important to call out your supporters. Make sure you recognize people contributing to your fundraiser and offer heartfelt thanks and gratitude.

Partnership Opportunity:
Songs to Save Them All/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Various Partners /Music
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Social Media
Celebrity Appearance / Endorsement

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2020-08-05
Companies Involved
Nathan M
Nathan M Director of Cause Marketing American Red Cross
Candi M
Candi M Director, Corporate Partnerships Best Friends Animal Society
Tuck

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