Paramount Pictures teamed with Jack in the Box for a promotion celebrating the theatrical release of SONIC THE HEDGEHOG.

In collaboration with Sonic the Hedgehog, Jack in the Box relaunched their Tiny Taco menu item through a buzzworthy digital campaign, breaking barriers across various platforms.  Pushing a teaser bumper through YouTube, trending during the Super Bowl, dropping physical markers which triggered AR giveaways, and a full blown social takeover – you couldn’t have missed Sonic and his tiny tacos if you tried. 

The partnership consisted of co-branded promotion which featured SONIC THE HEDGEHOG throughout Jack in the Box marketing, both online and in-store. The 2020 partnership had Jack in the Box encouraging its customers to "Eat Fast" in reference to the speed of the titular SONIC THE HEDGEHOG.

Promotion for SONIC THE HEDGEHOG coincided with Jack in the Box's promotion for its new Tiny Tacos. Paramount collaborated with Jack in the Box to encourage fans to share the hashtag #SonicLovesTinyTacos.

Additionally, there was a Snapchat component with Jack in the Box collaborated with Paramount to create a SONIC-themed augmented reality face lens.