Description:
McDonald’s and Sega have formed and alliance to create a new line of McDonald’s Happy Meal premiums: actual, free handheld videogames based on Sega’s SONIC THE HEDGEHOG and SUPER MONKEY BALL. Supported by a national marketing campaigns for both companies including print, P.O.P. and online support.
Partnership Opportunity:
SONIC THE HEDGEHOG/
Company:
Partner/Category:
McDonald's /Dining
Timing:
June 2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-05-02
Companies Involved
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