Paramount Pictures teamed with Snapchat for a partnership promoting the release of SONIC THE HEDGEHOG in theaters.

The promotion consisted of Snapchat offering an augmented reality SONIC THE HEDGEHOG feature built around major landmarks. Fans at specific locations were able to open Snapchat on their phone, point it at the landmark and play a quick SONIC AR game. Using Snapchat, fans at select landmarks were able to utilize the Snapchat AR feature to collect coins as SONIC himself as well as zoom around the landmark. 

The locations at which this feature was unveiled were the London's Tower Bridge and Natural History Museum, the Eiffel Tower in Paris, and the Brandenburg Gate in Berlin. Outside of Europe, the AR filter will also recognise New York City's Flatiron Building, LA's Chinese Theatre, Chichen Itza in Mexico, and the Sphinx in Egypt.

In addition to the landmark AR feature, Snapchat also unveiled a Dr. Robotnick face filer that fans at any location could engage with.