Partnership:

Sony Pictures' MORBIUS and G FUEL

Description:

Sony Pictures partnered with G FUEL to promote the theatrical release of MORBIUS.

G FUEL created a special flavor inspired by MORBIUS called Plasma. This citrus flavor reminded gamers of biting into a rich, sweet nectarine. Plasma gave gamers a burst of energy and focus they needed to face anything. Plasma was sold in a tub of 40-serving worth of powder. All servings had:

  • Zero sugar
  • 15 calories
  • Focus complex
  • Antioxidants

Gamers could also purchase the MORBIUS Plasma Collector’s Box, which contained:

  • 40-serving Plasma energy tub (see above for features)
  • 16 oz. MORBIUS Shaker Cup
Partnership Opportunity:
Sony Pictures' MORBIUS/Theatrical
Partner/Category:
G FUEL /Beverages
Timing:
March 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-04-06
Last Modified on:
2022-04-07
Companies Involved
Tuck

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