Sony Pictures partnered with G FUEL to promote the theatrical release of MORBIUS.
G FUEL created a special flavor inspired by MORBIUS called Plasma. This citrus flavor reminded gamers of biting into a rich, sweet nectarine. Plasma gave gamers a burst of energy and focus they needed to face anything. Plasma was sold in a tub of 40-serving worth of powder. All servings had:
- Zero sugar
- 15 calories
- Focus complex
- Antioxidants
Gamers could also purchase the MORBIUS Plasma Collector’s Box, which contained:
- 40-serving Plasma energy tub (see above for features)
- 16 oz. MORBIUS Shaker Cup
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Licensed Product
On Pack
Product Bundle
Online
Social Media
TV Spot
Website and Social Media
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat