Partnership:

Sony Pictures' UNCHARTED and Fortnite

Description:

Fortnite partnered with Sony Pictures to promote the theatrical release of UNCHARTED.

UNCHARTED’s Nathan Drake and Chloe Frazer were on the hunt for buried treasure on Fortnite Island. Players could search for buried treasure just like them!

1.     Players could find their own fortune using Drake’s maps

From February 18 at 9 AM ET until the end of Chapter 3 Season 1, Fortnite players could find a map to buried treasure, left behind by UNCHARTED’s Nathan Drake. Using their Pickaxe, players could dig up the treasure and enjoy their cool finds.

2.     Chart the island with Nathan Drake and Chloe Frazer

At the Island Shop, players could get outfits and other items like the ones Nathan Drake and Chloe Frazer have in the UNCHARTED film and video game. The Nathan Drake Outfit includes the default Style based on the film, as well as a Style based on the UNCHARTED 4: A Thief's End game. The Chloe Frazer Outfit includes the default and No Jacket Styles based on the film, as well as a Style based on the UNCHARTED: The Lost Legacy game. Also included with the Chloe Frazer Outfit was Chloe’s Pack Back Bling Chloe Frazer Outfit.

3.     More special items from the UNCHARTED set

Players could also find these accessories:

·      Secondhand Saber Pickaxe

·      Parashurama Axe Pickaxe

·      Update Journal Emote

Partnership Opportunity:
Sony Pictures' UNCHARTED/Theatrical
Partner/Category:
Fortnite /Gaming & Esports
Timing:
1st Quarter 2022
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Online
Social Media
TV Spot

Website and Social Media

Created On:
2022-03-08
Last Modified on:
2022-03-08
Companies Involved
Tuck

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