Description:
Continuing the release of its limited edition cereal boxes, General Mills tapped Sony Playstation for a run of Spider-Man novelty boxes. The offering serves to celebrate the upcoming release of MARVEL'S SPIDER-MAN 2 on the Sony PlayStation 5.
Offered in Miles Morales and Peter Parker variants, the dual-facing novelty boxes came with a copy of the game’s prequel comic, detailing the events that cause the Spider-Men to team up to face an all-new threat.
Partnership Opportunity:
Sony Playstation/Gaming & Esports
Partner/Category:
Wheaties /CPG
Timing:
October 4th Quarter 2023
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Product Bundle
In-Store / Retail
On Pack
Product Bundle
Media Elements:
Online
Social Media
Social Media
Created On:
2023-10-23
Last Modified on:
2023-10-23
Companies Involved
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