AXE the LABEL is the newest project from AXE, and the first in the U.S. under the new AXE Music platform that brings to life a long history of investing in aspiring artists who pour their hearts and souls into expressing themselves through music.

The contest allowed for two phases of collaboration directly on SoundCloud and kicked off with the release of a new "ANARCHY" track from Yachty. Vistors could go to AXEtheLABEL.SoundCloud.com to hear the track, learn more details, and submit their best work.

Phase 1 of the contest ran from October 1 – October 28. Here fans could enter for a chance to win the first phase of the contest by submitting their best lyrics for the hook of Lil Yachty's newest track "ANARCHY" using the SoundCloud commenting feature. One winner was chosen by Lil Yachty and received a co-writing credit on his track.

Phase 2 of the contest ran October 29 – November 16). GRAMMY-award winning producer Zaytoven shared two instrumental tracks, "GOLD" and "PHOENIX," which gave rappers the opportunity to flow over either track for a chance to win. Producers could enter to win by using the associated beat and stem packs to create brand-new tracks. Two rappers and seven producers were selected by Zaytoven and a panel of music industry insiders were featured on the playlist. Winners received a production credit on their final collaboration with Zaytoven.

All winners were announced mid-November to mid-December having earned their spot on the AXE the LABEL playlist on SoundCloud, and received their very own custom can of AXE Body Spray.