Partnership:

Southwest Airline and Discovery Channel

Description:

Southwest Airlines and Discovery teamed up for the “Dare to Dive Sweepstakes” for Sharkweek.  The grand prize offered for the sweepstakes consisted of 3 $1,000 Southwest gift cards, a $2500 gift card for a 3-night stay at the Hyatt Regency Aruba Resort and Casino in Palm Beach, Aruba and lastly a $620 gift card to The Tranquilo Aruba for a 4-hour sailing and snorkeling tour.  The approximate retail value of the prize was $6,120.  The promotion started June 1st, 2015 and lasted until July 12, 2015.      

Partnership Opportunity:
Southwest Airline/Television
Partner/Category:
Discovery Channel /Television
Timing:
June 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-07-29
Companies Involved
Tuck

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