Partnership:

Southwest Airlines and Build-A-Bear

Description:
Southwest Airlines and Build-A-Bear Workshop partnered to take teddy bear hugs to new heights in celebration of National Teddy Bear Day, which occurs each year on September 9. Together, Southwest and Build-A-Bear teamed up to donate 20,000 Build-A-Bear teddy bears to 36 children's hospitals that are recipients of the airline's Medical Transportation Grant Program, as well as Southwest charitable partners: Make-A-Wish and Ronald McDonald House Charities. Southwest Employees and Build-A-Bear Workshop associates surprised Customers in 10 airports across the country with special Southwest and Build-A-Bear co-branded teddy bears. This was the first time Southwest and Build-A-Bear have teamed up, but the brands began discussing the partnership and designing the special co-branded bear in January 2018.
Partnership Opportunity:
Southwest Airlines/Travel
Company:
Southwest Airlines
Partner/Category:
Build-A-Bear /Toys
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Southwest Airlines
Tuck

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