Partnership:

Southwest Airlines and The Birthday Party Project

Description:

Southwest Airlines partnered with The Birthday Party Project to support the nonprofit's mission of giving birthday parties to children experiencing homelessness. 

The partnership consisted of Southwest Airlines collaborated with The Birthday Party Project to support their mission through corporate initiatives as well by providing Southwest customers the chance to engage. These opportunities for Southwest customers, as well as employees to engage, included donations, celebrations as well as volunteer projects.

Southwest also encouraged their employees to send birthday cards through The Birthday Party Project with each birthday card counting as an Act of Kindness that is counted in Southwest's goal of one million Acts of Kindness by the end of 2021.

Partnership Opportunity:
Southwest Airlines/Travel
Partner/Category:
The Birthday Party Project /
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-02-24
Last Modified on:
2021-03-04
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.