Description:
Netflix partnered with Ben & Jerry's to celebrate the launch of its streaming series SPACE FORCE.
The partnership consisted of Netflix collaborating with Ben & Jerry's to launch an ice cream flavor tie-in called Boots on the Moooo'n. The flavor was designed to resemble the universe with toffee chunks and sugar cookie dough.
The limited-edition flavor was promoted with ad materials featuring SPACE FORCE actor Jimmy O. Yang.
Additionally, Ben & Jerry's teamed with Netflix to promote the flavor by launching a pint of the ice cream 20 miles into the atmosphere in a video that was shared on YouTube.
Partnership Opportunity:
Space Force/Streaming
Partner/Category:
Ben & Jerry's /CPG
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-06-17
Companies Involved
@NameGirl Projects
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