Partnership:

SPARKLE and Off Broadway Shoes Inc.

Description:
Sony Pictures Entertainment partnered with Off Broadway Shoes for the theatrical release of SPARKLE. Off Broadway Shoes hosted a giveaway and contest on their Facebook page. The Red Carpet Giveaway offered a trip to Hollywood to walk the red carpet at the SPARKLE premiere. The Sparkle Spree contest offered a shopping spree in Hollywood for the winner. The promotion was also featured in print ads, such as billboards. SPARKLE released in theaters August 17.
Partnership Opportunity:
SPARKLE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Off Broadway Shoes Inc. /Retail
Timing:
July 3rd Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
Sony Pictures Entertainment
Tuck

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