Partnership:

Special Olympics' School of Strength and WWE

Description:
For the first time in its over 50-year history, Special Olympics has created a fitness video series in partnership with WWE for Special Olympics athletes, led by Special Olympics athletes. The School of Strength fitness campaign targets Special Olympics athletes in their teens and late 20s, and lives on https://www.specialolympics.org/school-of-strength.

The fitness campaign features four workout videos with varying levels of difficulty in flexibility, strength, balance and endurance exercises encouraging athletes to commit to a lifetime of fitness habits. All athletes, including those with intellectual disabilities, need to keep their bodies fit and strong in a challenging routine. The videos are accompanied by downloadable interactive toolkits for coaches and caregivers that feature recipes, a fitness tracker, games and health tips. The School of Strength campaign was created in response to Special Olympics athletes' requests for the development of more fitness resources that excite and inspire them to stay fit year-round.

These engaging workout videos features WWE Superstar Becky Lynch in the ring alongside six Special Olympics athletes and trains them in a series of exercises to achieve varying levels of fitness, including Superstar Trainer, Champion Trainer and Master Trainer levels. Special Olympics athletes selected to participate in this campaign and leading their fellow peers in exercise include: Angel Athenas (Special Olympics New York), Beth Donahue (Special Olympics Massachusetts), Stephanie Ching (Special Olympics Northern California), Vince Egan (Special Olympics Colorado), Gerarado De La Cerda (Special Olympics Southern California) and Greg Demer (Special Olympics Southern California). Exercises in the videos include warm-ups exercises such as arm circles and leg swings, endurance exercises including mountain climbers and jumping jacks, balance exercises including leg lifts and half-kneeling chops and strength exercises including power push-ups and super squats.

The School of Strength campaign is the latest addition in a selection of fitness resources created for Special Olympics athletes.
Partnership Opportunity:
Special Olympics' School of Strength/Non-Profit Organizations
Company:
Special Olympics
Partner/Category:
WWE /Sports
Timing:
Ongoing
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
Media Elements:
Celebrity Appearance / Endorsement
Email
Micro site
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Tuck

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