Partnership:

Sony Pictures Entertainment and GLU

Description:

SONY PICTURES and GLU partnered for the theatrical release of the film SPECTRE. As seen in the digital trailer on GLU’s website, they created the Official SPECTRE mobile game titled “James Bond: World of Espionage.” Fans were able to play as Mr. Bond himself- seducing beautiful allies, driving fantastic cars and executing foul villains. This promotion was featured on the official GLU website and is available for download in the Apple Store or on Google Play.

Partnership Opportunity:
/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
GLU /App
Timing:
November 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Advergame
Media Elements:
In-Game / In-App Integration
Mobile
Created On:
2020-11-30
Last Modified on:
2018-08-25
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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