Partnership:

SPECTRE and VISIT BRITAIN

Description:

SONY PICTURES and VISIT BRITAIN partnered for the theatrical release of SPECTRE. VISIT BRITAIN’s official Facebook page showed the locations of where the BOND film SPECTRE was shot with their 360-degree imagery. They also partnered in a “Live The BOND Lifestyle In Britian” sweepstakes. To participate, contestants described their dream BOND lifestyle adventure in Britain on VISITBRITAIN.com. This sweepstakes was not open to Utah residents. One grand prize winner and a guest received airfare to and from London, a three night stay at the Radissons Blue hotel, two free days of leisure in a chauffeur-driven Aston Martin, dinner for two at Rules Restaurant, exclusive afterhours champagne tour of Madam Tussauds, TFL Visitor Oyster card for public transport around London, and entry on up to three attractions such as: Bond in Motion at the London Film Museum, the London Eye or Blenheim Palace. The sweepstakes ran from October 5th, 2015 to December 13th, 2015.

Partnership Opportunity:
SPECTRE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
VISIT BRITAIN /Travel
Timing:
November 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-02
Companies Involved
Sony Pictures Entertainment
Tuck

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