Partnership:

SPEED RACER and AutoTrader.com

Description:
Warner Bros. has teamed up with AutoTrader.com for the theatrical release of SPEED RACER with the “Ultimate Speed Racer Giveaway.” Consumers can register online for the chance to win $30,000 toward the purchase of a vehicle on AutoTrader.com, CollectorCarTraderOnline.com or through one of its print publications. In addition, a mock-up of the film’s Mach 5 vehicle will be posted online with photos and video tabs similar to regular listings on the site. A full-size replica of the Mach 5 racer will also be on display with co-branded SPEED RACER and AutoTrader.com banners at three Major League Baseball ballparks this month, Angels Stadium in Anaheim, Turner Field in Atlanta, and Chicago’s Wrigley Field.
Partnership Opportunity:
SPEED RACER/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
AutoTrader.com /Retail
Timing:
May 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-05-06
Companies Involved
Tuck

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