Partnership:

SPEED RACER and Mattel

Description:
Warner Bros. and Mattel teamed up for the theatrical release of SPEED RACER. Mattel''s Hot Wheels brand will feature a wide assortment of vehicles, race sets and track sets based on the film, while Tyco and Radica will also develop products for the film. Additionally, Mattel will also release board games, puzzles and a special-edition UNO card game to promote the film.
Partnership Opportunity:
SPEED RACER/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Mattel /Toys
Timing:
May 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-01-04
Companies Involved
Tuck

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