Description:
BURGER KING and SONY PICTURES ENTERTAINMENT partnered for the promotion of the theatrical release of SPIDER-MAN 2. BURGER KING conducted a the "Spidey-Sense" game featuring SPIDER-MAN 2 game pieces. Prizes for the contest included $1 million, three Saturn Cars and SONY electronic products.
Partnership Opportunity:
SPIDER-MAN 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Burger King /Dining
Timing:
June 2nd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Sony Pictures Entertainment
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