Partnership:

SPIDER-MAN and Frito-Lay

Description:
SPIDER-MAN and FRITO-LAY partnered for the replacement of Cracker Jack with regular premiums with mini-books based on SPIDER-MAN at 200,000 retailers.
Partnership Opportunity:
SPIDER-MAN/Financial & Insurance
Company:
Marvel Entertainment
Partner/Category:
Frito-Lay /CPG
Timing:
May 2nd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-05-04
Companies Involved
Marvel Entertainment
Tuck

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