Description:
Sony Pictures partnered with Dr. Pepper for a promotion celebrating the release of SPIDER-MAN: FAR FROM HOME in theaters.
The partnership consisted of Dr. Pepper launching a SPIDER-MAN: FAR FROM HOME themed limited edition soda. In celebration of the film's release, Dr. Pepper released a new flavor, Dark Berry, for the first time in five years.
The collection was launched in-stores on May 1, 2019. The packing featured characters and branding from SPIDER-MAN: FAR FROM HOME.
Partnership Opportunity:
Spider-Man: Far From Home/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dr. Pepper /Beverages
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-17
Companies Involved
Sony Pictures Entertainment
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