Sony Pictures partnered with Papa John's to promote the release of SPIDER-MAN: FAR FROM HOME in theaters.
The promotion took the form of SPIDER-MAN: FAR FROM HOME branding being used to decorate select boxes of Papa John's pizza. Select Papa John's XL pizza were delivered in a customized SPIDER-MAN: FAR FROM HOME pizza box. The promotion encouraged customers to "Feast on Adventure" with the exclusive limited edition SPIDER-MAN: FAR FROM HOME pizza box which packaged any large pizza.
Additionally, the branded XL pizza box included an AR code that could be scanned through Snapchat to reveal an image of SPIDER-MAN: FAR FROM HOME locations, the Palace of Westminster or Rialto Bridge or Tower Bridge.
The partnership was promoted across social media and with a branded TV Spot.
Female
Adults
Branded Content
Collectible
Window Clings / Banners / Decals
In-Store / Retail
On Pack
Other
Online
Signage
Social Media
TV Spot
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