Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and Discovery Education

Description:
Sony Pictures Entertainment teamed with Discovery Education to celebrate the theatrical release of SPIDERMAN: INTO THE SPIDER-VERSE. The promotion consisted of "Discover the Spider-Verse" – an action-packed, STEM and literacy Virtual Field Trip experience, created to offer middle and high school students nationwide a sneak peek of the science, technology, engineering and math found in the film. Premiering as the first-ever movie studio inspired Virtual Field Trip experience on Thursday, November 29, 2018, "Discover the Spider-Verse" spotlighted how Discovery Education’s 4Cs STEM skills framework – collaboration, communication, creativity and critical-thinking – are vital components of filmmaking. Students transcended the walls of their classrooms, to blast into a multiverse with the creators of the new film, while learning important lessons from the Spider-Verse. Educators, parents and school communities were invited to register for the event at DiscoverTheSpiderverse.com. Participants were also encouraged to join a LIVE Discover the Spider-Verse Twitter chat @DiscoveryEd and @SpiderVerse during the Virtual Field Trip using #DiscoverTheSpiderverse.
Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Discovery Education /Educational
Timing:
December 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-17
Companies Involved
Sony Pictures Entertainment
Tuck

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