Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and General Mills

Description:
Sony Pictures teamed with General Mills to promote the theatrical release of SPIDERMAN: INTO THE SPIDER-VERSE. The promotion allowed fans to bring the Spider-Verse action to their breakfast table when they bought specially-marked Big G cereals. It consisted of 6 decals inside each package and revealed action-packed scenes from the film. The partnership was supported across General Mills' social media and with the airing of a TV spot.
Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
General Mills /CPG
Timing:
December 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-12-17
Companies Involved
Sony Pictures Entertainment
Tuck

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