Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and Genting Cruise Lines

Description:
Sony Pictures Entertainment teamed with Genting Cruise Lines to celebrate the theatrical release of SPIDER-MAN: INTO THE SPIDER-VERSE. The partnership delivered the first-ever SPIDER-MAN: INTO THE SPIDER-VERSE-themed experience at sea, featuring lead characters from the superhero film. From November 14, 2018 through January 31, 2019, guests could enjoy limited-edition afternoon tea sets, interactive activities, movie-themed decoration and more during their journeys on board five select Dream Cruises and Star Cruises ships. A series of thematic interactive programs inspired by the film were designed to engage guests through an immersive journey at sea, where they were inspired to unlock their own potential via different challenges that will test their agility, courage, brainpower and creativity. Guests were also treated to exclusive themed experiences at sea including an up-close viewing of Spider-Man’s signature moves during spectacular acrobatic performances, as well as limited-edition thematic afternoon tea sets featuring Spider-Man inspired delicacies, complete with a special souvenir of the Spider-Man: Into the Spider-Verse 3D cup.
Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Genting Cruise Lines /Travel
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2018-12-03
Companies Involved
Sony Pictures Entertainment
Tuck

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